This webinar aimed to build on the Blockchain Demystified white paper published in April and delve deeper – in an impartial way – into a technology that has the potential to revolutionise the digital advertising industry. Its promises, its shortcomings, and essentially its future were dissected by a roster of experts in the field, from both Europe and the US.

Please watch the recording below and download the deck here.

IAB Europe would like to thank the Moderator of this webinar, Anton Kopytov, and the stellar roster of speakers Toccara Baker, Tom Kershaw, Jason Manningham, Shailley Singh, and Samuel Zwaan, who have joined us today an delivered a truly exciting insight into blockchain.

Participants:

Moderator and speaker

Anton Kopytov, Partner Technology Consulting, Mindshare Worldwide and Chair of the IAB Europe Research Committee

Speakers

Toccara Baker, Senior Product Marketing Manager, Ad Cloud, EMEA, Adobe

Tom Kershaw, Chief Technology Officer, Rubicon Project

Jason Manningham, General Manager, Blockgraph (part of FreeWheel)

Shailley Singh, Vice President, Product Management, IAB Tech Lab

Samuel Zwaan, EU Product Lead Programmatic Advertising, eBay

For more information please contact Alex Macarescu