The following industry experts explain the key trends that they think will impact the future of digital advertising from the use of data and metrics, importance of creative to emerging media channels. 

• Daniel Knapp, Chief Economist, IAB Europe
• Pietro Acanfora, Global Platform Consultant, Adform
• George Head, Client Partner, Oracle Data Cloud
• Amir Baghi, Head of UK Account Management, Oracle Data Cloud
• Oliver Gertz, Managing Director, Interaction EMEA, MediaCom
• Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel

Watch the video here. 

Watch the other IAB Europe Explains videos:

• What Digital Advertising is
• What Programmatic Advertising is 
• How Programmatic Advertising Works
• The Opportunities and Challenges of Programmatic Advertising